Est. 2026 · Two pillars

Culture and craft

JQC Group works across entertainment and media, and consumer and lifestyle. Live events and music on one side. Fashion and fragrance on the other.

The pillars 02 divisions
01

Entertainment & Media

Live events programmed end to end, and artists signed, developed and released. The division runs its own site, JQC Entertainment.

02

Consumer & Lifestyle

Fashion and fragrance developed in-house, made properly and sold without noise.

View division

Two pillars now. More later.

The group

Each division runs on its own terms, with its own people and its own calendar. What they share is the group behind them: the funding, the standard, and the decision to build rather than borrow. New sectors will be added when there is something real to add.

About JQC Group
Business 04 practices
01

Live events

Concepting, booking, production and the night itself.

02

Music & A&R

Signing early, then staying: writing rooms, records, releases.

03

Fashion

Garments designed around fit and fabric, made in small runs.

04

Fragrance

Scents composed from a brief, with materials named.

Latest All news
2026.09.10 · Group

JQC Group opens

Two divisions begin operating under one company.

2026.09.10 · Entertainment & Media

Live programme in preparation

First dates and venues to be announced.

Pillar 01

Entertainment & media

Two practices under one roof: live events, and music. Both start with the artist and the room, and work outward from there.

Go to JQC Entertainment ↗
01 · Live events

Programmed, produced, run

Concepting and booking through production and the night itself. Club shows, festival stages and one-off events, built around a line-up rather than a template.

02 · Music & A&R

Signed and developed

Finding artists early, then staying with them: writing rooms, records, release plans and the long stretch after a release, where most of the work actually is.

The full division site

JQC Entertainment keeps its own site: the roster, the events and releases calendar, the full service list, and the submission desk for demos and event proposals.

Pillar 02

Consumer & lifestyle

Fashion and fragrance, developed in-house. Fewer pieces, made well, released when they are finished.

01 · Fashion

Cut and construction

Garments designed around fit and fabric, produced in small runs with makers we can visit. Wardrobe pieces rather than seasons.

02 · Fragrance

Composed, not copied

Scents built with perfumers from a brief rather than a bestseller list, with the materials named and the concentration stated.

First releases in development

The first collections and the first fragrance are being made now. Leave an email and we will write once, when there is something to see.

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About

One group, two pillars

JQC Group was formed to hold work that usually sits apart: culture on one side, product on the other. Keeping both under one company means the same standard applies to a stage, a record, a garment and a bottle.

Structure

Two divisions today — Entertainment & Media, and Consumer & Lifestyle — each with its own leadership and its own P&L, supported centrally.

How we operate

Small teams, direct decisions, and work owned end to end. Partners deal with the people doing the work.

Next

The group is built to take on further sectors. Additions will be announced when they are operating, not when they are planned.

Rollout Phased · funding-led

Sub-brands are opened in three phases, two per pillar at a time. Each phase is unlocked by the last one paying for it.

Phase 1

Bootstrap / seed launch

Year 1
Entertainment & Media
JQC Live — live events JQC Records — music / A&R

Two sub-brands only — matches a Year 1 lean team and ops budget.

Consumer & Lifestyle
JQC Runway / Atelier — fashion JQC Parfums — fragrance

Two sub-brands only — highest-margin categories first.

Phase 2

Seed-funded expansion

Year 2
Entertainment & Media
JQC Studios — production JQC Agency — talent management

Added once Year 1 revenue has validated demand.

Consumer & Lifestyle
JQC Street — streetwear JQC Lab — skincare

Added once Year 1 revenue has validated demand.

Phase 3

Series A expansion

Year 3+
Entertainment & Media
JQC Publishing JQC Creative Studio JQC Runway JQC Models JQC Artists
Consumer & Lifestyle
JQC Objects JQC Ambience JQC Stage Cosmetics JQC Accessories

The full brand vision, funded by Series A.

Further out Nothing here is announced

The group is built wider than this

Two pillars carry the company today. Four more directions are drawn, studied and deliberately unopened — each waiting on the one before it to pay for it. We will name them when they exist rather than when they are imagined.

III

Movement

How the work travels — and what it runs on.

IV

Places

Rooms of our own, held for longer than a night.

V

Reach

Further markets, and the routes that get us there.

VI

Backing

Standing behind work we did not start ourselves.

Order is indicative. None of the above is open, staffed or taking enquiries yet.

Leadership

01

Jani P

Chief Executive Officer
02

Joonas H

Board Member

Further leadership roles will be defined at a later date.

Newsroom

News & notices

Announcements, releases and event dates from both divisions.

2026 Most recent first
2026.09.10 Group

JQC Group opens

The group's two divisions — Entertainment & Media, and Consumer & Lifestyle — begin operating under one company.

2026.09.10 Entertainment & Media

Live programme in preparation

The first run of events is being booked. Dates and venues will be announced here.

2026.09.10 Consumer & Lifestyle

First fragrance in development

Work has started with the perfumer. The brief, materials and concentration will be published on release.

Entries above are placeholders — duplicate a row and edit the date, division and headline to add a notice.

Contact

Talk to the group

General enquiries, artists, partners and press. One inbox, answered by the team.

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